Updated: 2 April 2012
The Associated Press and its affiliates (collectively, “AP”, “us”, “our”, “we”) recognize the importance of protecting the privacy of personal information that may be provided to us by individual users or readers of AP content online.
AP may collect personally identifiable information when you specifically and knowingly provide it to us, such as when you provide your personal information such as your e-mail address, name, phone number or address.
AP will use the personally identifiable information directly submitted by you solely for the purpose for which you have provided it. We may also use the information you provide to us to contact you for reasons related to your original communication to us. Additionally, we may periodically send you promotional e-mail about existing or prospective products and services offered by AP, as well as to obtain information to better understand our users. We may disclose all of the information we collect about you to our affiliates who offer related goods and services, and to nonaffiliated third parties that perform services on our behalf, including marketing services.
With regard to non-personally identifiable information, AP is currently using and has contracted with third party vendors to track and analyze usage and volume statistical information from our users to administer our content in order to improve our services. We may also perform statistical analysis of user behavior in order to measure interest in our online products and services for product development purposes and to inform advertisers as to how many consumers have seen or clicked their advertisement. We also use demographic and preference information to allow advertisements on our sites to be targeted to the users for whom they are most pertinent, so users see advertising that is most likely to interest them, and advertisers send their messages to people who are most likely to be receptive.
This information may also be used as part of our demographic research. In this event, the research is compiled and analyzed on an aggregated basis. The AP reserves the right and may grant to third parties such right to publish non-personally identifiable, aggregate information regarding our users for promotional purposes and as a representative audience for advertisers.
AP will not disclose any personally identifiable information about our current or former users to anyone, except as permitted or required by law, or as described herein. AP will endeavor to maintain physical, electronic, and procedural safeguards to protect the confidentiality of the information that we collect online.
As a general rule, AP will not disclose any of your personally identifiable information except under one of the following circumstances:
AP is not responsible for any actions or policies of any third-party service providers, including, without limitation, Google.
This information collected by third-party service providers is used by AP and is disclosed to AP's advertising partners so that they can determine the efficacy of their campaigns. None of the information collected or reported to our advertising partners identifies you.
The inclusion of a link in any AP website does not imply endorsement of the linked site by us.
If you are located outside of the United States of America, please note that the information you provide to us will be transferred to the United States of America. By using this Website, you consent to this transfer.
None of our AP websites is directed to individuals under the age of thirteen (13) years.
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